Hmm, the shareware market before the app store was pretty lucrative too. The app store didn't really change anything for small shops. If you compete against bi

Hmm, the shareware market before the app store was pretty lucrative too. The app store didn't really change anything for small shops. If you compete against big money on the app store you still have the problem that they have a lot more marketing money to spend. And marketing is still of #1 importance. The only difference is that the download portal now takes 30% of your money for the privilege of being listed there. You still have to make some buzz so that people learn about your product. I'm on the app store with my products but I really don't like the concept.