That's a fair point; I forgot about those. That said, the earlier comment was on conversion metrics. Unlike brand advertising, brands track conversion metrics o

That's a fair point; I forgot about those. That said, the earlier comment was on conversion metrics. Unlike brand advertising, brands track conversion metrics on coupons closely. I stand by my point that tech just exposed a bad business model. Newspapers were only viable because they were the ~only game in town. Now what actually killed newspapers wasn't search, it was Craigslist killing the classifieds...at least according to a study Google paid for.