Yeah, I think this is in part an outcropping of the Friedman/Chicago School notion of firms as purely self-interested - the notion that one can ignore the actio

Yeah, I think this is in part an outcropping of the Friedman/Chicago School notion of firms as purely self-interested - the notion that one can ignore the actions of the other actors in the space when planning one's own strategy is sort of silly on the face of it.