I could almost see "fake it til you make it" if your idea is based on already proven technology, but success depends on something like brand recognition, networ

I could almost see "fake it til you make it" if your idea is based on already proven technology, but success depends on something like brand recognition, network effect, etc. In the case of Theranos, whether her technology worked or not was ultimately going to be decided by Mother Nature, not by a market.