Innocent is perhaps the operative word. If investors expect and/or used to certain amount of fakery they are not "innocent" [1] or if the competitors are doing

Innocent is perhaps the operative word. If investors expect and/or used to certain amount of fakery they are not "innocent" [1] or if the competitors are doing the same thing they are not necessarily "innocent" either. [1] In this context to take meaning as knowledge, not meaning "not guilty" here.