Having a friend in an adjacent business, my understanding is that the Freight Forwarding & Brokerage business was very "hands on" and not as "customer" friendly

Having a friend in an adjacent business, my understanding is that the Freight Forwarding & Brokerage business was very "hands on" and not as "customer" friendly as tracking consumer shipments. I think Flexport is (was?) suggesting that they could modernize that business. Or, I completely missed the target on that perspective.