Business can't make more money by not delivering product. If demand and capacity were both the same, but prices were simply raised, things wouldn't be out of st

Business can't make more money by not delivering product. If demand and capacity were both the same, but prices were simply raised, things wouldn't be out of stock. So either demand increased, or supply decreased, or both - but simply saying "businesses wanted to increase prices" can't explain the shortages for things that are hard to find. Even for most of the hard-to-find things, many of the hardest-hit businesses haven't significantly raised their own prices. E.g. in-demand new cars have dealer markups but largely haven't seen huge bumps in MSRP even when sold out like the Ford Maverick or Kia Telluride. PS5/Xbox/Switch prices have been flat. Apple device prices haven't seen any unusual spikes due to shortages. There's the interesting question for the conspiracy folks: why aren't many of these businesses raising prices? Why is Sony letting resellers sell PS5s for over $100 over MSRP still (e.g. https://stockx.com/sony-ps5-playstation-5-blu-ray-edition-console-white?country=US&currencyCode=USD https://stockx.com/sony-ps5-playstation-5-blu-ray-edition-co... ) instead of meeting demand where it is? Probably those businesses see the PR hit of big MSRP bumps as worse than the short term boost in revenue from capturing more $$$ from the high current demand.