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> the CPGs, like Coke and P&G Did any of these heavily buy newspaper ads before 2000? Definitely TV, possibly magazine, but newspaper? I just don't remember se
by dehrmann 5y ago
> the CPGs, like Coke and P&G
Did any of these heavily buy newspaper ads before 2000? Definitely TV, possibly magazine, but newspaper? I just don't remember seeing ads for Tide in newspapers.
- throwaway2037 5y agoI thought for a moment about your reply. Do you remember Saturday / Sunday coupon sections? These are essentially adverts. Those are 100% consumables -- like branded health, food, and cleaning products.
- dehrmann 5y agoThat's a fair point; I forgot about those. That said, the earlier comment was on conversion metrics. Unlike brand advertising, brands track conversion metrics on coupons closely. I stand by my point that tech just exposed a bad business model. Newspapers were only viable because they were the ~only game in town. Now what actually killed newspapers wasn't search, it was Craigslist killing the classifieds...at least according to a study Google paid for.