I had the same experience - they’re incredibly addictive, far more than your standard Instagram. I think this media is different because of the short duration

I had the same experience - they’re incredibly addictive, far more than your standard Instagram. I think this media is different because of the short duration of each item and the endless novelty. You say to yourself you you will just watch another YouTube video - it’s just a few minutes long and before you know it you’ve wasted half an hour. Where as with a TV programme you have to commit to 30-60 minutes.