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The web doesn’t have version numbers
- robbedpeter 5y agoIn modern culture, marketing becomes the zeitgeist. Successful marketing enters the awareness of consumers and sticks, serving as a proxy for whatever product, service, or need people find value in. Google, #labelThis , .com, web 2.0. Web 2.0 was a particular characteristic of websites in which pages achieved real-time interactions without intervention by the user. You could load, cache, and serve streams of content using novel Javascript capabilities with a gradually maturing suite of free and open source server software and programming languages. It ushered in video, endlessly scrolling text feeds, real-time mass surveillance, and sophisticated, purposeful attention capture at scale. If web 3.0 means anything, it'd be nice if it represented the mitigation of all the worst harms wrought by web 2.0 If there's another substantial shift in the workings of the web, the 3.0 moniker will naturally attach itself to the phenomena that bring it about. This current buzzy trend of web 3.0 nonsense is marketing tripe that hasn't caught on to any serious degree because consumers aren't recognizing any value in the products and services being tagged as 3.0, and nobody can articulate exactly what need a consumer would be filling with any of the current web 3 silliness. It's a giant circle jerk of influencers and marketing departments shilling solutions that don't exist yet for a problem they can't explain, but are certain must exist. Meh. Tldr; web 2.0 was a real thing, which arose organically in a vibrant online web development culture before it became a corporate buzz word. Web 3.0 is overexcited silliness - pure, unadulterated, entirely superficial hype.