4 ms·

If you follow the ratings (granted the ratings for streaming services are likely not as easy to calculate as network tv), Netflix pretty much dominates top 10 m

If you follow the ratings (granted the ratings for streaming services are likely not as easy to calculate as network tv), Netflix pretty much dominates top 10 most watched shows every week. It's weaker on Movies but still does pretty well there as well. If netflix keeps producing content at the rate it is, it won't be long until it has a fairly large back catalogue itself. At the end of the day it's Netflix's core business, whereas for most of the other streaming services it's a side gig.

lostcolony 5y ago
Yep. Netflix correctly saw that if it was successful at streaming, content holders would be quick to try and cut it out as a middleman. They've had their sight on being a content producer since very early on, and have been extremely successful at it. There are many people out there who can only afford a few streaming services, and Netflix remains a top choice to hold, despite the fact they license comparatively little top tier US content any more.
dlainhart 5y ago
Netflix can calculate their equivalent to Nielsen ratings preposterously easy and with far more accuracy and they can get far more data than Nielsen will ever be able to produce for anyone.
- ghaff 5y ago
  So? The reasons the networks cared about the Nielsens so much was that they directly translated into how much they could charge for a 30 second ad block. Netflix obviously does care about how many people are watching its shows. If no one is watching licensed content they won't renew licenses on it or similar content. If a new show isn't doing well and doesn't have passionate fans, they'll cancel it. (Possibly faster than a network would have.) But they only care about how many people are watching something to the degree it increases the number of people subscribing which is a correlation that is harder to measure.
- dageshi 5y ago
  uh yes, but for the purposes of this discussion unless you can compare them vs the watch times of other services that's not very useful. So far as I know Netflix and nobody else releases those numbers so they have to be estimated.

lostcolony 5y ago

Yep. Netflix correctly saw that if it was successful at streaming, content holders would be quick to try and cut it out as a middleman. They've had their sight on being a content producer since very early on, and have been extremely successful at it. There are many people out there who can only afford a few streaming services, and Netflix remains a top choice to hold, despite the fact they license comparatively little top tier US content any more.

dlainhart 5y ago

Netflix can calculate their equivalent to Nielsen ratings preposterously easy and with far more accuracy and they can get far more data than Nielsen will ever be able to produce for anyone.

ghaff 5y ago
So? The reasons the networks cared about the Nielsens so much was that they directly translated into how much they could charge for a 30 second ad block. Netflix obviously does care about how many people are watching its shows. If no one is watching licensed content they won't renew licenses on it or similar content. If a new show isn't doing well and doesn't have passionate fans, they'll cancel it. (Possibly faster than a network would have.) But they only care about how many people are watching something to the degree it increases the number of people subscribing which is a correlation that is harder to measure.
dageshi 5y ago
uh yes, but for the purposes of this discussion unless you can compare them vs the watch times of other services that's not very useful. So far as I know Netflix and nobody else releases those numbers so they have to be estimated.