I think this commentary is relevant even within the U.S. It reminds me of companies like http://brainsonfire.com/ http://brainsonfire.com/ and http://bellstrike

I think this commentary is relevant even within the U.S. It reminds me of companies like http://brainsonfire.com/ http://brainsonfire.com/ and http://bellstrike.com/ http://bellstrike.com/ who have put the plug in for their state (South Carolina) when they present themselves nationally. Despite presenting nationally and working internationally, Geno Church is so totally South Carolina in his speech and presentation. It's distinct. Some other examples come to mind as well, like http://sproutbox.com/ http://sproutbox.com/ and their pride of Bloomington, IN, etc.