> Reviews are a special category. It suffers from a couple of issues Review sites suffer from a singular problem. They are overwhelmingly SEO spam content farm

> Reviews are a special category. It suffers from a couple of issues Review sites suffer from a singular problem. They are overwhelmingly SEO spam content farms. People go find some product niche and pay some Fivvver/whatever people to write literally fake reviews of products. Because they're pulling all the SEO tricks and are in a niche category they shoot to the top of search results for that niche. Their reviews sound realistic and viable but they're pure fantasy. The writers never touch the products being reviewed. Many times they'll pull details from Amazon listings (including factual errors) and even other "review" sites. Once they get established in their niche they'll accept paid placement from product manufacturers without marking it as such. A single scammer might own dozens of these sites, even supposedly competing ones.