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I think they've lost GenZ, though. Boomers and GenX use Facebook, Millennials use Instagram, but GenZ uses TickTock, and unlike with Instagram, it doesn't look
by jhbadger 5y ago
I think they've lost GenZ, though. Boomers and GenX use Facebook, Millennials use Instagram, but GenZ uses TickTock, and unlike with Instagram, it doesn't look like they can just buy it out to reach the next generation.
- cmsj 5y agoI would fully expect this trend to continue - each new generational cohort will latch onto a new social network that is separate from the ones their lame parents and older siblings use. This poses a massive institutional risk to any social network. They either need to aggressively pump out new brands to try and capture that themselves, or buy promising startups, but it wouldn't be too difficult to fail at both of those and just completely skip a generation. A few of those misses added up could be a terminal failure.
- runlevel1 5y agoYounger generations appear to be less married to the platform, though. Tiktok seems to have largely displaced Snapchat in under two years.