cinematographers and others go to great lengths to get colors right. They choose different film mediums (or digital equivalents). The great cinematographers go

cinematographers and others go to great lengths to get colors right. They choose different film mediums (or digital equivalents). The great cinematographers go to great lengths to get colors, angles, perspectives just right. Average movie goers notice the greatness, but they don't know the "how its great". Font Designers go to great lengths to get just the right kerning, serifs, etc too. Average people notice great fonts, but often don't know why.