search ads responsible for the rise of google search[1], content ads (seo spam) responsible for google search's fall? my guess is the rate of spam content prod

search ads responsible for the rise of google search[1], content ads (seo spam) responsible for google search's fall? my guess is the rate of spam content production far outpaces the rate of original content creation. so the power law concentrates even further in the tiny percentage of OC and a moat forms around them (highest ad $, highest authority/authenticity). where do we end up 5 years from now? further consolidation and the continued return to aol style portals (telco/media giants and fast-lane to own content?) pay-to-access silos dominating the internet? [1] oversimplifying a bit of course, there was a novel ranking method that was more than accurate enough, and it scaled, which allowed for the search ad business to go gangbusters.