Google’s job is to serve its customers, and it does that really, really well. The problems being discussed today (and yesterday in the similar thread) come fro

Google’s job is to serve its customers, and it does that really, really well. The problems being discussed today (and yesterday in the similar thread) come from the fact that for Google user != customer. When you have incentives that are misaligned like this, you can only go so far! We seem to have reached that point with Google, where there is not much more that can be done on the search experience front without jeopardizing customer experience (ad revenue). Disclosure: I’m working on a paid search engine to solve this problem on a fundamental level, by aligning the incentives and making user also the customer so we can best serve them and their needs. It is called Kagi and is currently in closed beta accepting beta-testers. https://kagi.com https://kagi.com