Social media and trial and error. I knew a bit, and asked some friends for advice. I used that to find people who said stuff I thought made sense on Quora, Tik

Social media and trial and error. I knew a bit, and asked some friends for advice. I used that to find people who said stuff I thought made sense on Quora, Tik Tok, and Instagram (ie they agreed with what I knew to be true and false, so I could assume the other stuff they said was likely to be true as well). I tried what they said, found what worked, and went all in when I saw results. Importantly, this was bottom up: it was largely recommendation engines suggesting people I then filtered through for what I wanted (running, bodybuilding) vs didn’t (traditional weight loss). I couldn’t specify what I wanted, or it would be garbage SEO spam.