I second this. Additionaly, if it's one thing that a BFA (design and technology) has taught me it's that concept is everything (self and peer critique are clos

I second this. Additionaly, if it's one thing that a BFA (design and technology) has taught me it's that concept is everything (self and peer critique are close seconds). Foundations in drawing, color, light, space, form, etc are highly recommended not just for execution, but also for your way of thinking about how you perceive your environments. After going through the foundations, it's about how to formulate and refine your concepts. What do you have to express? What do you care about? Why does it matter to you and/or the world at large? Does it even matter or is it even worth people hearing? What does it address? How is your perspective different from precedents set by others who've created works regarding your topic of choice? The list goes on. Only once you've answered those questions and more should you start to consider the medium for execution. From there it becomes an iterative process of creating prototypes/drafts, repeating those steps mentioned, and receiving as objective constructive criticisms from others in order to refine and come up with a final piece. All in all, you may not get any attention for what you've created, but you will feel fulfilled. Seeking attention is what marketing is for and attention seeking has little to nothing to do with creating.