The curated search results business model doesn't work. Google gives "aggregators" and other search engines the death sentence for organic search traffic from e

The curated search results business model doesn't work. Google gives "aggregators" and other search engines the death sentence for organic search traffic from economically meaningful queries, so you'd get no free traffic. This is one of the major antitrust complaints against Google in the EU. Since you get no organic search traffic, you need to build a brand using advertising, and once you start down that road you need to monetize the first click which compromises the quality of your site.