> But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make the problem worse. The reality is mor

> But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make the problem worse. The reality is more that some Google engineer will come up with an algorithm change that makes the result 40% better, but it will come at the expense of making that search 3ms slower so the change won't get merged. Or it will make the results worse for some niche set of queries that the business team really cares about, so again it won't get merged. There are lots of consumers who would gladly pay $1 a month or whatever in order to use a couple extra milliseconds of compute power per per search in exchange for drastically better results, so there is lots of room for a startup to compete.