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“ There is no meaningful switching cost to using a new search engine.” Unfortunately, defaults matter and Google is spending billions of dollars yearly to make
by pythux 5y ago
“ There is no meaningful switching cost to using a new search engine.”
Unfortunately, defaults matter and Google is spending billions of dollars yearly to make sure they are the default search engine wherever they can. Most people don’t switch from default.
- gomox 5y agoThe way I see it that's only a problem if you want to be bigger than Google. But you can get to $1B in revenue with just the deliberate adopters (i.e. under 1% of the market).