I agree with hooande with two small caveats: 1. If it's something you think is inherently short term (say it's about NFTs and you don't think they'll last) tak

I agree with hooande with two small caveats: 1. If it's something you think is inherently short term (say it's about NFTs and you don't think they'll last) take a portion of the excess income and invest it elsewhere, even if its from the same corporate entity you'll be able to shift to multiple revenue streams. 2. Sometimes with these smaller opportunities it's more fun to just hyper-focus on making the most delightful experience possible, instead of squeezing out another 40% by optimizing SEO and user funnels. I know a couple people that ultimately built much larger companies because they started in something that was a labor of love before the market really even existed (e.g., a podcast app) so when the sea of people finally came they had the most polished offering. You said you didn't really want to focus on growing the company, so this is a happy middle way you could think about.