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Thanks for your help - that's a great article!

• qxb 15y ago
  You're very welcome. Good luck! If you do decide to come up with a brand name there are lots of articles online on methods and things to consider. I always remember the tale of George Eastman. He was looking for something short, something that was easy to spell and unambiguous to pronounce in lots of languages, and something that meant nothing. The result? Kodak.
  • scottnz 15y ago
    Yea for sure. Going into the design industry, I would like it to be something fun and down-to-earth. My favorite (already taken) ones are "Running with crayons" and "Who you know". Any recommendations on favorite articles?
    • qxb 15y ago
      None at hand -- but I do think the Wikipedia page for brand is an interesting read.[1] It has a section on branding approaches and unlike a lot of articles I found on a quick 15 minute Google just now it's refreshingly dry and hype-free. Having said that about articles, I think for every method that people claim is the "perfect way to come up with a brand", there's a story of brands that became established but had origins that didn't involve mindmapping, brainstorming, SEO tests, research groups and the like. Two examples from the UK, one now a little faded: Amstrad, which is just AMS Trading shortened, AMS being the initials of Lord Sugar, and Virgin, which one of Richard Branson's early employees suggested because none of them had a lot of experience of running a business. Go for a walk and one might pop into your head. You never know! If you're in NZ as your username suggests (?) then you certainly have the scenery for inspiration :-) [1] http://en.wikipedia.org/wiki/Brand http://en.wikipedia.org/wiki/Brand