* Metrics-driven product development which focuses on things like "engagement", so more popups and analytics shite. * HIPPO or designer-driven requirements for

* Metrics-driven product development which focuses on things like "engagement", so more popups and analytics shite. * HIPPO or designer-driven requirements for "cool" (for various opinions on "cool") requiring large JS payloads, massive banner images and videos etc at the cost of accessibility and lighter page size (as well as larger surface area for UI bugs). * Developers working with high-end machines and fast internet connections, so lack of empathy for users with neither. * Scrum/agile hamster-wheel methodology so developers are focused on tiny atomized tasks, preventing holistic improvements.