I agree with pretty much the whole body of the article, but I dislike the title. IMHO one of the most important rules of writing is "know your audience, and wri

I agree with pretty much the whole body of the article, but I dislike the title. IMHO one of the most important rules of writing is "know your audience, and write for them". When coding, your audience tolerates no ambiguity, has no sense of humour, and only understands simple commands. When writing, your audience has opinions, wants to be entertained, and feels love. So please don't literally write like you code!