I think it's mainly the last point. They got their marketshare, there's nothing more to gain. Any non-digital alternatives have dwindled. So they shift from att

I think it's mainly the last point. They got their marketshare, there's nothing more to gain. Any non-digital alternatives have dwindled. So they shift from attracting more customers to extracting more money from us. Tracking, targeted advertising etc on top of subscription plans. Double/Triple dipping to keep increasing their profits.