Web search can be trivially fixed, at the cost of lost ad revenue and surveillance data. Google and Bing could likely unleash phenomenal search capabilities wit

Web search can be trivially fixed, at the cost of lost ad revenue and surveillance data. Google and Bing could likely unleash phenomenal search capabilities with advanced search modes and regular expressions, but then they would lose what makes their services generate revenue. That's also why nobody else can start a good search engine - you'll get acquired and/or litigated into non-existence. The results given by the big search engines are the results that earn the most, not the results that provide the most value to users.