I notice this in car parts, 5 different websites all with the same catalogue. I think it's also how a lot of "influencers" start online stores. It's their face

I notice this in car parts, 5 different websites all with the same catalogue. I think it's also how a lot of "influencers" start online stores. It's their face and brand but it's not their catalogue or inventory. > it is no longer good enough to be number one. You have to be number 1 - 10. I don't blame them, a lot of online store's business model hinges almost entirely on SEO, and Google can change their ranking overnight for just about any kind of arbitrary decision on ranking signals. Building in some redundancy is a smart move, but it's a pretty big red flag that the ecosystem and incentives are all twisted up.