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> Another thing that advertisers don’t seem to understand somehow: if I searched for a thing or even clicked through a FB ad and bought it, the chances that I’m
by KarlKemp 5y ago
> Another thing that advertisers don’t seem to understand somehow: if I searched for a thing or even clicked through a FB ad and bought it, the chances that I’m also interested in buying a similar thing in the next few days / weeks are drastically reduced.
This is a ten-year old talking point. Why people continue to insist on this falsehood is beyond me. Do you think these advertisers are stupid?
-> buy refrigerator. gets lost during transport / is damaged / “oh, I wanted the 550T, not 505T” / “works great, let’s also replace the one in the beach house” / etc.
You have to remember that these possibilities are competing with other ads that have extremely low rates of success.
- CRConrad 5y ago>> Another thing that advertisers don’t seem to understand somehow: if I searched for a thing or even clicked through a FB ad and bought it, the chances that I’m also interested in buying a similar thing in the next few days / weeks are drastically reduced. > This is a ten-year old talking point. Why people continue to insist on this [...] is beyond me. Because it continues to happen. > falsehood The only falsehood here is your claim that this is a falsehood. > Do you think these advertisers are stupid? Yes, apparently they are.