Google benefits from a chaotic and spam-filled ecosystem. At this point technology and network speed are at a point that anyone could re-code a Google if all th

Google benefits from a chaotic and spam-filled ecosystem. At this point technology and network speed are at a point that anyone could re-code a Google if all they did was ignore 99.9% of the wesites out there that are crap and that Google (and Amazon and a few other spam-benefiters) had a hand in creating or promoting. This is why Adwords has to go. It allowed Google to weaponize the collective man-power of the world to create and regurgitate new ad-space for Google to monetize. Ad-space that didn't exist, and doesn't need to exist.