I'm not sure if people here are old enough to remember but there was a time in the late 90s where everyone was telling you their AOL Keyword (commercials, tv sh

I'm not sure if people here are old enough to remember but there was a time in the late 90s where everyone was telling you their AOL Keyword (commercials, tv shows, movie trailers, print media, et cetera). Walled-garden social is sort of the same thing in a way.