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> the chances that I’m also interested in buying a similar thing in the next few days / weeks are drastically reduced This is a comment sentiment (I’ve already
by travisjungroth 5y ago
> the chances that I’m also interested in buying a similar thing in the next few days / weeks are drastically reduced
This is a comment sentiment (I’ve already bought a fridge! Don’t need another!) and it is a bit of a failure mode. But, I think value on advertising around recent purchases to people is super high. A recent purchase, although often wrong, is one of the best signals you can get. So much purchasing happens in clusters (setting up a space, picking up a hobby, etc) that a specific person is in buying mode for a specific topic is crazy valuable. And there’s splash damage on the wrong ads. Maybe you don’t buy a second rice cooker, but the ad reminds you to get a toaster.
- Retric 5y agoNot just that, the odds some one will return a product are non trivial.
- travisjungroth 5y agoGood point. I bought a wireless router, didn't like it, got another one a month later. I imagine the odds you'll buy a wireless router in the next month if you bought one in the last month are way higher than almost any other signal you could find.