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> They seem to be totally missing this signal Ok, but how would they know that you already bought the product? As advanced as ads are, they still don't have th
by coliveira 5y ago
> They seem to be totally missing this signal
Ok, but how would they know that you already bought the product? As advanced as ads are, they still don't have the Amazon confirmation telling them you already completed the purchase.
- tagawa 5y agoGoogle partners with at least one major credit card company[1] so their ad network should be aware of purchases if a particular payment system were used. I expect this is far more widespread than we realise (unfortunately) but using that data to not show ads to recent purchasers would harm revenue, so they remain visible. [1] https://www.bbc.com/news/technology-45368040 https://www.bbc.com/news/technology-45368040
- coliveira 5y agoI imagine that Google does in fact use credit card data, but there is no way to tell if you already bought everything you want.
- gruez 5y ago>but using that data to not show ads to recent purchasers would harm revenue, so they remain visible. that doesn't make any sense. By that logic they wouldn't want to do targeting at all, because targeting by definition reduces the amount of people you can show ads to.