6 ms·
So this year they'll build around 700.000 normal F-150 trucks and only 15.000 electric ones, when they could sell many times more. It seems they are out of tou
by Maarten88 5y ago
So this year they'll build around 700.000 normal F-150 trucks and only 15.000 electric ones, when they could sell many times more.
It seems they are out of touch with the market.
That may be understandable, as it is a bit nonsensical. 90% of the people who buy these trucks buy them as a status symbol: they are wasting resources, energy and emissions to signal they are active/outdoor types while driving to work and the mall. I read trucks do not count as part of manufacturer fuel efficiency targets, which is why they started marketing them to consumers in the first place. Buying an electric version of this still seems quite wasteful.
I hope people will think again and buy something right-sized.
- abawany 5y agoFord also released the hybrid Maverick with a starting price of 20k usd, which is much more right sized and extremely practical. It is attracting a lot of non traditional buyers who would likely never have considered the monstrosities that pass as 'full sized' nowadays.
- therealdrag0 5y agoWow. 37 combined mpg, that’s great for a truck. Starting at 20k??? How…
- abawany 5y agoI found this review by Demuro to be useful: https://youtu.be/ocHFC03Wmbw https://youtu.be/ocHFC03Wmbw - it outlines the compromises they made, such as using the tried-and-true components from the Escape, focusing on function over shiny form, and making a well thought out design. I've priced one for myself a few times and the full msrp including destination charge was under 24k usd after the options that I added. The only reason I haven't ordered one yet is because of the nasty experience at dealers though there is at least one dealer in Iowa that is selling it for under invoice pricing, provided I fly there and drive it back.