I can understand someone who needs a work truck but most of these trucks will be Vanity purchases, used to drive to Walmart or Chickfilet. Ford needs to mark it

I can understand someone who needs a work truck but most of these trucks will be Vanity purchases, used to drive to Walmart or Chickfilet. Ford needs to mark it up across the board and any lost sales will be offset by large profit margins. Anyone buying a vehicle like this should be able to eat an additional 30-60k in markups.