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This kind of highlights a flaw in the dealership model, however. Ford took the reservation money and made a promise that they're unable to fulfill to the reserv

This kind of highlights a flaw in the dealership model, however. Ford took the reservation money and made a promise that they're unable to fulfill to the reservation holder.

seastonATccs 5y ago
They know how to take the reservation, but the don't know how to hold the reservation. The holding part really is the important part.
- mxuribe 5y ago
  Not sure if you were making a Seinfeld reference there. Kudos if so...And if not, here's what I'm referring to: https://youtu.be/4T2GmGSNvaM?t=35 https://youtu.be/4T2GmGSNvaM?t=35 :-)
- lavezza 5y ago
  Unexpected Seinfeld
wlesieutre 5y ago
Ford ought to let customers place reservations and shop around which dealership they want to purchase though at delivery time. If the dealership tells me "It's $30,000 markup or we're taking your built-to-order vehicle and selling it to someone else" then I should be able to take that reservation and move my order to a different dealer. Or maybe they could require the dealer to sign a contract on the final out the door price in order to submit an order.
- brianwawok 5y ago
  No, they should backstop direct to consumer. Buy a car for 45k? Sure, dealer can deliver it at any markup you want. But, we will also drop it off at your house for exactly 45k. So not much room..
  - josephcsible 5y ago
    Ford is allowed to do GP's suggestion but isn't allowed to do yours.