4 ms·
so my instinct for a while has been that Substack have been damaging their sender reputation by offering unlimited free sending to unlimited recipients, with th
by ubac 5y ago
so my instinct for a while has been that Substack have been damaging their sender reputation by offering unlimited free sending to unlimited recipients, with the upshot that they attract a lot of people sending low-open-rate, marked-as-spam or marked-as-promotional emails. (They also, to my knowledge, won't let senders use their own email addresses, all emails are sent from Substack).
I realise it's much more complicated than this, that within a given ESP there are multiple bundles of senders and that better customers get moved to a better bundle etc, but my guess is that for any given level within Substack you're being bundled with an unusually-bad group of peers and therefore getting lower open rates -- I would love to know if this is an accurate understanding, or if there's any accurate way to test this from outside Substack.
- civilized 5y agoGood theory. Even my Substack subscriptions land in Promotions on GMail.
- bmarquez 5y ago> sending low-open-rate This is a great theory. I'm subscribed to a bunch of Substacks, and most send fewer but longer posts which I always open and read. While others treat their Substack like a Twitter feed and send out lots of short posts a day which I hardly ever open. Alex Berenson has already sent me 3 mails today, and the day isn't over yet...but there are other lesser known people who send far more. And some of those others are crypto/forex/finance writers who by the nature of their content, spam filters may view more suspiciously.