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This is a very strange comment from the article: >37% of openers clicked a link (I think this is because Mailchimp’s links are black rather than blue and it’s
by sosborn 5y ago
This is a very strange comment from the article:
>37% of openers clicked a link (I think this is because Mailchimp’s links are black rather than blue and it’s easy to miss them)
IMO, if they aren't doing anything to customize the appearance of their emails then this experiment isn't worth much. It also makes it sound like the emails weren't completely identical, which makes click rate comparisons invalid.
Some of the bullets are helpful, but I wouldn't take this as any kind of gospel.
- kixiQu 5y agoIt's reasonable to go about an experiment that includes within its experimental parameters the mailers' default appearances, since part of the reason folks use these services is to have that all done up without too much manual intervention.
- sosborn 5y agoI guess, but at least with Mailchimp, there are a large number of "default appearances," which one did they choose? I would have appreciated screenshots of each email to see what was being compared to what.
- kixiQu 5y agoAgreed, that'd make it much more useful for the folks who are willing to customize.