Once you start getting your work out there your name will become the brand. Of course a brand/biz name that comes up in searches, etc is going to a plus. But

Once you start getting your work out there your name will become the brand. Of course a brand/biz name that comes up in searches, etc is going to a plus. But also consider how much even for the biggest brands they are defined by the leaders, e.g. Apple: Steve Jobs, Microsoft: Bill Gates, Oracle: Larry Ellison, Linux: Linus Torvalds, etc.