web3 is a marketing term. There are some problems to be solved. 1) Giving more $$ and ownership to media creator than curator (platform). 2) Faster and effici

web3 is a marketing term. There are some problems to be solved. 1) Giving more $$ and ownership to media creator than curator (platform). 2) Faster and efficient financial transactions. 3) Improving online identity. These can be, and will be improved on incrementally from web2. If FB decides to pay more $$ to content creators and toggles the switch to better detect original content and give due credit, what is the business case for an equivalent web3 clone? The opportunity for new so-called web3 applications will be because of inertia on part of existing platforms.