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The dual ad-based and paid ad-free model doesn't work. The existence of an ad-free version devalues the ad-based model. The most attractive customers will pay f
by MatthewPhillips 15y ago
The dual ad-based and paid ad-free model doesn't work. The existence of an ad-free version devalues the ad-based model. The most attractive customers will pay for the ad-free version so advertisers won't pay you as much. And you can't pay Twitter's bills on the 0.1% of users who'll pay $5 a month. Ad-based is the only viable solution. They'll lose a tiny minority of ad-hating zealots and profit meanwhile.
- hebejebelus 15y ago> And you can't pay Twitter's bills on the 0.1% of users who'll pay $5 a month. I wonder do their bills exceed $5 million a month. (I know, you pulled numbers from nowhere. I'm only making the point that they have an absolutely enormous userbase[0].) [0]http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-per-month-50-log-on-every-day-55-on-mobile/ http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-...
- sbov 15y ago$500k a month: 0.1% of 100 million is 100k, not 1 million.
- hebejebelus 15y agoWhoops. Sorry, I haven't slept in 34 hours.