> The goal of trademark is to protect one's reputation by preventing other people from attributing work to you that you did not authorize. I wouldn't put it th

> The goal of trademark is to protect one's reputation by preventing other people from attributing work to you that you did not authorize. I wouldn't put it that way. Trademark [0]: * Identifies the source of your goods or services. * Provides legal protection for your brand. * Helps you guard against counterfeiting and fraud. > consumer confusion Yes, preventing consumer confusion is an important reason for trademark laws to exist, as a protection against counterfeiting and fraud. [0] https://www.uspto.gov/trademarks/basics/what-trademark https://www.uspto.gov/trademarks/basics/what-trademark