From Wikipedia "A $10 million consumer launch of the product was funded by Washington State agriculture promotion funds through the Washington Apple Commission

From Wikipedia "A $10 million consumer launch of the product was funded by Washington State agriculture promotion funds through the Washington Apple Commission and other agencies.[5] The two taglines for the apple were "Imagine the Possibilities" and "The Apple of Big Dreams".[1] It is said to be the largest campaign in apple industry history,[16] and included payments to social media influencers and a partnership with a touring children's production of Johnny Appleseed.[17] The term "Cosmic Crisp" is trademarked.[1]" The guy at my indie Seattle produce stand said that Big Apple is shilling Cosmic Crisp and it's all a scam. Maybe you're one of their underground campaigns?? I'm on to you, BIG APPLE