The author's overall point is that China does not seen to export many cultural works with global appeal (and not just restricted to western tastes). In comparis

The author's overall point is that China does not seen to export many cultural works with global appeal (and not just restricted to western tastes). In comparison you could look to Japan with it's global cultural export of manga, anime, and video games and also South Korea with it's global cultural exports of movies and drama. These exports aren't strictly limited in taste to western audiences but have a global appeal while still retaining elements of it's place of origin. It's unclear to me though if it is deliberate in this way for there not to be many cultural exports like this and if having a strong domestic scene is enough, however purely from a number game I would have expected more (which the author goes onto address later in the essay in the section "Strangling the cultural sector")