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> The Zagat "brand" resonates huge as a trusted consumer brand Only because they focus on a niche. If they start expanding their ratings to other areas, it cou
by nhebb 15y ago
> The Zagat "brand" resonates huge as a trusted consumer brand
Only because they focus on a niche. If they start expanding their ratings to other areas, it could weaken their brand. Rating doctors? Unless we're talking Beverly Hills plastic surgeons, I'd have trouble taking them seriously.
- jrockway 15y agoWhy? I trust professional reviewers more than I trust random disgruntled customers. Because some doctors are better than others, professional reviews could be useful information.