This is one of the pillars of the web3 argument as I understand it. It's a tough sell to convince people to pay for something they are accustomed to getting for

This is one of the pillars of the web3 argument as I understand it. It's a tough sell to convince people to pay for something they are accustomed to getting for free. HBO and NetFlix went the no advertising route and became quite successful by offering something worth paying for. You can pay to upload videos on Vimeo free of advertisement if you'd like to investigate that use case.