The key message throughout that book is that you have to be sincere in your interest. You can fake interest in what someone wants to talk about, but it takes ti

The key message throughout that book is that you have to be sincere in your interest. You can fake interest in what someone wants to talk about, but it takes time away from perusing genuine interests. Sometimes you can fake it until a genuine interest takes hold, but I think people who don't gel with most pop culture would be there if they were going to.