Anyone else feel that these guys have missed their moment? Their whole raison d'etre is privacy and openness, and it seems to me the once-regular privacy scare

Anyone else feel that these guys have missed their moment? Their whole raison d'etre is privacy and openness, and it seems to me the once-regular privacy scares around Facebook don't seem to be happening any more, or at least they're not registering with mainstream users, many of which are probably now becoming more savvy.