Clear Channel's self rebranding as iHeart Radio has been pretty interesting to listen to. Clear Channel had become something of this monolithic monster in the

Clear Channel's self rebranding as iHeart Radio has been pretty interesting to listen to. Clear Channel had become something of this monolithic monster in the realm of public opinion [1] for all of the reasons people grew to hate terrestrial radio: corporate music selection, over playing top singles, too many commercials, the death of the DJ and turning local stations over to robots. Clear Channel had an image problem, and a bad one. Enter iHeart Radio. All of the branding and message has changed now, when you're listening to a Clear Channel radio station. They're no longer a Clear Channel Communications Radio Network, they're an iHeart Radio Channel. We've got this app, music on demand and ad free to the end of the year! It's happy, it's light. It riffs off of the wildly successful I (heart) New York tourism campaign. The message is consistent and unified across all stations, to the point that it has made me realize how many radio stations in the area are run by the same people. It's been pretty remarkable, from a marketing standpoint. We'll see if the people bite. [1] http://en.wikipedia.org/wiki/Clear_Channel_Communications#Criticism_of_Clear_Channel http://en.wikipedia.org/wiki/Clear_Channel_Communications#Cr...